In 2025, I had over 100k followers on Instagram. I also had heart palpitations every time a notification came through, couldn't sleep, and spent half my time blocking people and defending myself in comments even though everything I said was science-backed with the credentials to back up my expertise.

Here's the deal: I built the wrong audience. Not because they were bad people, but because I was creating everything out of anxiety. My hooks, my captions, my content itself.

So I blew it up. Sure, I lost a lot of followers. But here's the thing: I kept growing. And this time, I brought in the people I wanted.

The community I have now? They show up. They talk to me. They care. And I actually look forward to opening every single platform I post on.

I have ADHD. I know what it feels like when your brain is running on empty trying to keep posting when all you want to do is play a video game. What no one told you is that the problem with consistency usually isn't how much you're creating. It's who you've been creating for.

That's what I teach. How to build an audience that wants what you want — so you can create everything, everywhere, sustainably, without sacrificing yourself to do it.